Company profile
Plastic-free oral and personal care products built around refillable toothpaste tablets.
PrivateFort Lauderdale, FL
Company links
Company links
Bite Toothpaste Bits
https://bitetoothpastebits.com/01 - Company overview
Bite Toothpaste Bits at a glance.
StagePrivate
SectorConsumer Products, Personal Care, Oral Care, Sustainability, Plastic-Free, DTC, B Corp, Subscription Commerce
LocationFort Lauderdale, FL
02 - The story
Plastic-free oral and personal care products built around refillable toothpaste tablets.
Bite Toothpaste Bits, operated by The Kind Lab PBC DBA Bite Toothpaste Bits, makes plastic-free oral and personal care products, including toothpaste bits, mouthwash bits, whitening gel, floss, toothbrushes, deodorant, and body care. The company positions its products around clean ingredients, refillable packaging, and sustainability, with a mission to replace conventional personal care routines that rely on disposable plastic packaging. Public sources identify Lindsay McCormick as founder/CEO and Asher Hunt as a co-founder.
04 - Traction
What is working.
Signal 01Certified B Corporation since September 2022; B Lab lists an overall B Impact Score of 87.8.
Signal 02Official site reports 22,000+ five-star reviews for Bite products.
Signal 03Official company timeline says Bite appeared on Shark Tank in March 2020 and received two offers.
Signal 04Official company page states Bite has helped keep 250,000 lbs of plastic out of landfills and oceans.
Signal 05CNBC reported in 2021 that Bite had grown from a $6,000 self-funded start into a multimillion-dollar business.