The company
Founder App.
Sustainable oral care products designed to replace plastic toothpaste tubes.
oral caresustainabilityconsumer productspersonal careplastic-freerefillable
Company links
Company links
01 - Company overview
Founder App at a glance.
StageSeed
Sectororal care, sustainability, consumer products, personal care, plastic-free, refillable
LocationFort Lauderdale, Florida, United States
02 - The story
Sustainable oral care products designed to replace plastic toothpaste tubes.
Bite is a sustainable personal care company focused on oral care products that reduce single-use plastic through tablet-based formats and refillable packaging.
03 - Traction
What is working.
Signal 01Appeared on ABC's Shark Tank in March 2020.
Signal 02Company positioning emphasizes plastic-free, refillable oral care.
Signal 03LinkedIn lists Bite as founded in 2017.
Signal 04LinkedIn lists Bite as founded in 2017 and headquartered in Fort Lauderdale, Florida.
Signal 05Bite’s About page highlights Certified B Corp status and a plastic-reduction mission.
Signal 06The company timeline says customers have helped keep more than 250,000 lbs of plastic out of landfills and oceans.
Signal 07Featured on Shark Tank in 2020.
Signal 08Public brand story states the company launched in 2018.
Signal 09Website trybite.com redirects to bitetoothpastebits.com.
Signal 10The storefront displays 22,000+ five-star reviews.
Signal 11Official site highlights 22,000+ five-star reviews.
Signal 12Official brand story states 250,000 lbs of plastic has been kept out of landfills and oceans.
Signal 13Launched in 2018 and later expanded beyond oral care into deodorant and body care.
Signal 14LinkedIn company page lists Bite as a privately held personal care manufacturer headquartered in Fort Lauderdale, Florida.
Signal 15CNBC identified Asher Hunt and Lindsay McCormick as founders of Bite Toothpaste Bits.
Signal 16Public company materials describe the brand as plastic-free and refillable.
Signal 1722,000+ five-star reviews displayed on the company website.
Signal 18Company states 250,000 lbs of plastic kept out of landfills and oceans.
Signal 19LinkedIn lists headquarters in Fort Lauderdale, Florida.
Signal 20Official website uses trybite.com as the company website.
Signal 21Company materials say Bite officially launched in August 2018.
Signal 22B Lab lists The Kind Lab PBC dba Bite Toothpaste Bits as B Corp certified since September 2022.