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Founder at Eight Sleep

ALEXANDRA ZATARAIN

I build Eight Sleep’s brand and marketing around sleep fitness, using temperature-regulating and biometric technology to make sleep measurable and adjustable. I co-founded the company in 2014, helped take it through Y Combinator and a $1.8M preorder campaign, and was named to Forbes 30 Under 30 in Consumer Technology.

Co-founder & VP Brand & MarketingNew York, NY
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Alexandra Zatarain previewMMA / Marketing + Media AllianceAlexandra Zatarain

Alexandra is the Co-Founder and VP of Brand & Marketing at Eight Sleep, a sleep fitness company that leverages technology and personal biometrics to restore individuals to peak energy levels. To date, the company has collected more than 43 million hours of sleep data which have been used to design the ultimate sleep experience. In 2017, she was named by Forbes to the 30 Under

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Product-market fit is a journey. Knowing your audience and mission will help you on your way.

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Pregnancy Mode | Eight Sleep

Esta egresada del Tec cumple sus sueños haciendo que duermas previewTecnológico de MonterreyEsta egresada del Tec cumple sus sueños haciendo que duermas

Alexandria Zatarain fundó Eight Sleep, compañía que busca innovar en la forma en la que las personas duermen con un colchón inteligente.

Rootine Announces $3M Seed Round to Optimize Health With Precision Nut previewRootineRootine Announces $3M Seed Round to Optimize Health With Precision Nut

Rootine is improving health outcomes with precision nutrition. The data-driven nutrition company raises $3 million seed, empowering individuals to leverage their health data to achieve optimal health.

Alexandra Zatarain 🎱 (@a_zatarain) on X previewX (formerly Twitter)Alexandra Zatarain 🎱 (@a_zatarain) on X

Co-founder + building the brand at @eightsleep - the world's first sleep fitness company. From Tijuana, MX 🇲🇽 to the world.

How Eight Sleep Co-Founder Alex Zatarain Built a Company That Pioneered the ‘Sleep Fitness’ Category previewThe ProfileHow Eight Sleep Co-Founder Alex Zatarain Built a Company That Pioneered the ‘Sleep Fitness’ Category

A practical guide on how to position your brand to build not just a business, but an entire movement.

LinkedInAlexandra Zatarain - Eight | LinkedIn

Supports current role, LinkedIn URL, and New York location signal.

CrunchbaseMOWA - Crunchbase Company Profile & Funding

Supports Alexandra Zatarain’s co-founder role at MOWA and the company description.

Experience
  1. 2014 – PresentCo-founder & VP Brand & Marketing, Eight SleepCo-founder leading brand and marketing for the sleep fitness company.
  2. ScoutScout, Cleo CapitalScout and angel investor supporting female-founded companies.
  3. Early founder roleCo-founder, MOWACo-founder of a mobile and web photo-sharing game company.
  4. 2007 – 2011Tecnológico de Monterrey B.S., Communication ScienceB.S. in Communication Science.
Investments
  1. Personalized nutritionRootineRootine is a precision nutrition company using health data, at-home testing, and personalized micronutrients to help members optimize daily health.
Profile

Alexandra fits Eight Sleep’s market because she combines brand building, communications, and consumer health hardware experience. Public profiles credit her with shaping the sleep fitness category and scaling Eight Sleep’s brand from its earliest crowdfunding and Y Combinator days into a global sleep technology company.

Links
Eight Sleep
https://www.eightsleep.com/LinkedInXEight SleepStanford eCorner talkMMA speaker profile