Italic
Consumer brand and marketplace for premium home goods and lifestyle products.
Cumulative raised across 2 rounds, totaling $50M.
Fundraising history.
Venture / Undisclosed — $13M
Nov 2018Italic announced $13M in funding alongside the launch of its affordable luxury marketplace.
Investors: Comcast Ventures, Global Founders Capital, Index Ventures, Ludlow Ventures +1
Source ↗Series B — $37M
Apr 2021Forecast Capital/Byron Ling described leading Italic’s $37M Series B; CB Insights and Sacra also report the $37M Series B in April 2021.
Led by Forecast Capital · with Global Founders Capital, Comcast Ventures, Index Ventures, Ludlow Ventures +9
Source ↗
Invested in Italic.
Consumer brand and marketplace for premium home goods and lifestyle products.
Consumer brand and marketplace for premium home goods and lifestyle products.
Press
ItalicItalic | HomeLife is luxury
TechCrunchItalic launches its marketplace for affordable luxury goods from top manufacturers | TechCrunchA new startup called Italic says it's already received more than 100,000 signups for a marketplace where you can buy handbags, eyewear and other luxury
Global VenturingCorporates buy into $13m round for Italic - Global VenturingComcast Ventures was among the investors that backed Italic as it launches its factory-to-consumer e-commerce platform.
CB InsightsItalic - Products, Competitors, Financials, Employees, Headquarters LocationsItalic is a company that develops and manages web-based cloud services for various industries. Use the CB Insights Platform to explore Italic's full profile.
sacraincItalic funding & analysisDirect-to-consumer retailer of resort-grade home essentials and luxury household textiles
ObserverYou No Longer Have to Be a Member to Shop Italic’s Affordable Luxury MarketplaceItalic, the online direct-to-consume marketplace with luxury goods at more affordable prices, opens website to everyone, not just membership
italic.comIntroducing a Bolder ItalicOfficial Italic brand article describing its everyday-luxury positioning and focus on home goods and wardrobe staples.
italic.comBrand Story | ItalicOfficial brand story supporting the company's quality and luxury positioning.
Italic: leading the revolution in consumer-to-manufacturer (C2M) internet commerceItalic: leading the revolution in consumer-to-manufacturer (C2M) internet commerceToday, we are thrilled to announce our partnership with Jeremy Cai and rest of the Italic team in leading the company’s $37M Series B, where I’ll be joining the board. Italic has pioneered a new model of internet commerce, called consumer to manufacturer (“C2M”), which for the first time empowers manufacturers to become brands and sell directly to consumers. With a vertically integrated software stack that includes cross border payments, supply chain management and fulfillment, Italic’s product is empowering the same manufacturers that produce for the world’s leading brands, such as Prada, The Four Seasons and All-Clad, to sell under their own namesake brands at 50-80% more affordable prices. We believe every major shift in internet commerce, from eBay to Amazon to Shopify, has involved new tooling and infrastructure that unlocks a new supply of merchants, resulting in disruptive and superior customer experiences. If the last decade was the story of Amazon and Shopify bringing new and existing brands online, then the next decade will be about Italic empowering manufacturers to become brands themselves.